TVREV Thought Leaders Circle members share their thoughts on what they are expecting at the upcoming NewFronts.

“If you are just looking to buy inventory, then you can do that directly from the various programmers and you can buy that inventory very cheaply. But you are not getting any sort of targeting,” notes Raghu Kodige, CEO of LG Ads. “Whereas when you buy directly from LG ads, you are buying a specific audience based on a very strong layer of data. We can give you data about viewers across linear TV and across all the other apps, because we can capture what is on the glass.”

The one where we size up Comcast's new smart TVs and take a look under the hood of LG Ads' new River OS.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Raghu Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike.

From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn't be a nuisance for the consumer.

Announcing TV[R]EV's newest Special Reports on the emerging smart TV ecosystem.