The Future Of Television. Dissected Daily.
Data Dose: SVOD Churn, ABC’s Oscar Payoff, March Madness and More…
Stats on ABC’s Oscars results, SVOD churn rates by generation, brand loyalty drivers, March Madness viewership, and more…
When Do The Streaming-Friendly Oscars Become A Streamed Event?
As the Motion Picture Academy starts to embracing streamed Oscar winners, maybe it’s time to embrace a streamed Oscar ceremony. The possibilities for an online awards show are vast, from prop bets, to behind-the-scenes conversations, to actually showing all those banished awards categories live.
Does A Streaming Service Make Sense For The NFL This Late In The Game?
The NFL wants a streaming service. It’ll obviously make money, but is it too late for a service like that to really matter for consumers?
Xandr’s Peter Doe On Why Measurement Is A Team Sport
Xandr’s Head of Research, Peter Doe shares his expectations for the TV Data Initiative
NBCU Goes All In On Alternate Currencies, YouTube Launches A FAST Of Sorts
Comcast brings iSpot onto the Upfront podium, Google appears to have launched a FAST on YouTube.
Streaming Services Positioned For A Big Oscar Night: We Handicap The Contenders
HBO Max’s Dune grabbed 10 Oscar nominations, one of several streaming-first projects in position to win big at Sunday’s awards.
Exclusive: Don’t Look Up’s David Sirota Makes The Case For Streamers To Tackle Tougher Issues In Their Programming Choices
Ahead of Sunday’s Oscars, ‘Don’t Look Up’ co-creator David Sirota discusses the movie, values-based media, and the tension facing streaming news and consumers.
Data Dose: NBC Wins Feb. Ad Impressions, Announces New Upfront Currency
PLUS: The impact of the password crackdown, consumers take back their data, and Fashion/Apparel data rules social video and influencer EMV results
Disney+ Parental Controls Could Seal Hulu’s (Eventual) Fate
Parental controls further blur the lines between Disney+ and Hulu on-demand, putting the latter service at a crossroads.
Streaming Services Need A More Personal Marketing Approach To Succeed In Next Era
As the Streaming Wars enter a complex new phase, the ways services market to and engage with consumers need to evolve. A new Cheetah Digital/Econsultancy study of 5,400 consumers in six countries suggests some ways forward, with old-school tactics and a deep attention to privacy crucial.
Disney+’s ‘Turning Red’ TV Ad Blitz
This week’s Data Dose dives into Disney+’s Turning Red blitz, pre-March Madness hoops hype, Squid Game data and more.
HBO Max And Discovery+ Will Combine Forces. Should They?
The pros and cons of Warner Bros. Discovery combing HBO Max and Discovery+ under a single roof…
‘Friday Night Baseball’ Is Just The Start Of Apple’s Foray Into Live Sports
Apple’s new Friday Night Baseball package is an important foot in the door for the company’s sports rights aspirations.
Why Verizon’s PlusPlay Could Be A Big Deal For Subscription Services Of Any Kind
Verizon’s just-announced PlusPlay will aggregate easy a la carte access not just to streaming-video networks but a variety of other subscription service providers, potentially a big deal for a fractured industry and frustrated customers, while dealing another blow to the battered cable bundle.
HBO’s ‘Winning Time’ Is Less About Sports And More About Following Its Sunday Night Formula
Winning Time is about sports, for sure. But it’s more about HBO doing what it usually does successfully.
Are QR Codes The Key To Shoppable TV?
A recent Neiman Marcus campaign powered by MadHive shows the promise of pairing QR codes with CTV ads.