The Future Of Television. Dissected Daily.
‘Friday Night Baseball’ Is Just The Start Of Apple’s Foray Into Live Sports
Apple’s new Friday Night Baseball package is an important foot in the door for the company’s sports rights aspirations.
Sinclair Needs Baseball If It Wants To Avoid Striking Out On Streaming
Sinclair’s all-in on baseball as it prepares to launch a streaming service. But what happens if MLB’s labor talks stall?
Potential MLB TV Rights Deal Could Fuel Interesting Evolution For Apple TV+
Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.
Gaming Video Content Keeps Growing, with Influencers Doing the Heavy Lifting
A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus.
Only Turn On The Game For The 4th Quarter? You're Not Alone
When half of all major league sports fans under 35 would rather watch clips than the full game, it's time for the leagues to ask why that is. We have our suspicions.
Sports Media Rights: Current TV Deals and What's on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course
Sports League Expansion, and How Lost Revenues and Media Rights Factor In
Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)
MLB's New 'Film Room' Further Democratizes Sports Video
MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.
MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory
MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.
Despite Current Stalemate, MLB's Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.
As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.
Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time.
Major League Baseball Considering New Made-for-TV Postseason Aspects
Major League Baseball's potential new postseason is the most radical playoff proposal in U.S. pro sports, and it's largely for TV.
Google Shows (Versus 'Tells') When Speaking to Baseball's Older Audience
Google continues to present its products in interesting ways during baseball broadcasts -- a strategy that may be informed by its audience.
Gatorade, Taco Bell Hitting Home Runs With World Series Audiences
Through two games, an exciting World Series between the Los Angeles Dodgers and Houston Astros has been a hit with audiences.
Which MLB Advertisers Could Hit Grand Slams This Opening Day?
Major League Baseball advertisers tallied over 16 billion TV ad impressions over the course of last season’s national broadcasts, according to iSpot.tv