MadHive has partnered with Medicx to help highly regulated industries like healthcare run targeted ad campaigns.

Meet John McCarus founder and president of Content Ink, a six-year-old recruiting and advisory firm focused on the digital media and e-commerce space. John is best known as a creator, co-founder and still-active contributor of the NewFronts, considered to be the premier digital video marketplace managed by the IAB.

Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.

The good news: Viewers are more engaged with streaming services

The bad news: Competition for viewer’s attention is going to get even more brutal

Which programs accounted for the most TV watch-time in 2021? We dig into data from VIZIO’s Inscape…

Sony says it wants to bring customers (and investors) joy. Who could it buy to accomplish that goal?

With streaming services already staking out content lanes over the last couple years, the “streaming wars” now shift toward volume-based conflict.

Disney Plus needs more programming, and more kinds of programming that appeal to a broader audience, says retiring Chairman Bob Iger. But it won’t be easy to preserve the brand while stretching its programming offerings.

Is Spider-Man: No Way Home a harbinger of box office success to come, or just a one-off wonder?

The Big Three cable news networks have all seen big names depart in the past two weeks, part of a crucial period of realignment as they prepare to transition to their streaming future. And the questions are just as plentiful for local broadcast news organizations too.

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Matt Wasserlauf, CEO and founder of Blockboard, the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business