“If you are just looking to buy inventory, then you can do that directly from the various programmers and you can buy that inventory very cheaply. But you are not getting any sort of targeting,” notes Raghu Kodige, CEO of LG Ads. “Whereas when you buy directly from LG ads, you are buying a specific audience based on a very strong layer of data. We can give you data about viewers across linear TV and across all the other apps, because we can capture what is on the glass.”

Thought Leaders Circle member Lance Neuhauser, President, Commercial at Mediaocean, discusses his company’s recent acquisition of Flashtalking and why it positions them to succeed in a converged media world.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Adam Bergman, Vice President of National Ad Sales at VIZIO, to discuss why having their own built-in data sets via ACR gives smart TV OEMs a real advantage over other programmers in the connected TV space.

From our private TV[R]EV Thought Leaders Circle event, VIZIO's Adam Gaynor on why open standards are essential to addressable advertising's future.

In the latest video from the TV Data Initiative, TVSquared's Bob Ivins talks about the need for new relationships, new business models and new distribution n order to allow TV data to reach its full potential.

From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn't be a nuisance for the consumer.

Blockgraph's Chief Revenue Officer, Aleck Scheider, on why universal IDs are so important and why making them interoperable should be one of the TV Data Initiative's goals.

In video footage from our members-only Thought Leaders Circle event, Mediaocean's Aaron Goldman walks us through why omnichannel advertising is where the industry is heading.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape's Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up

When it comes to addressable advertising, few companies are as in the thick of it than Beachfront. Beachfront is a convergent TV ad platform that works with programmers and distributors to unify traditional paid TV with connected TVs. The company acts as the ad decisioning partner between the supply/programmer side and the media buying side. When there’s an opportunity for an addressable ad insertion, Beachfront’s tech decides what ads should be served based on that individual or household.

In video footage from our members-only Thought Leaders Circle event, WideOrbit's Will Offeman explains why he is a big believer in "as much unduplicated reach as possible."

From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads' Global Head of Analytics and Insights, talks about why smart TV's are having a moment and why ad-supported streaming having a major growth spurt.

From our TV[R]EV Thought Leaders Circle event, MadHive's Christiana Cacciapuoti on the evolution of local addressable and why it's going to be even more attractive to big brands in the year ahead.

Samsung Ads' Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming.

TV[R]EV's Thought Leaders Circle presents Mediaocean President Lance Neuhauser on the importance of omnichannel advertising and why it's the cornerstone of his company's business.