After 11 successful seasons, the popular zombie thriller series The Walking Dead is coming to an end. Fans have been waiting for this season for a while – the season 10 finale, along with the entirety of season 11 were delayed due to the pandemic – leaving fans hungry for a conclusion to the story. We took a look at how the final series premiere performed against competitors on the same night, how this season premiere compares to the season 10 premiere (which aired before the pandemic), and the Emotional Reactions fans demonstrated as they start to come to terms with their favorite show coming to an end.

At the end of Q2, we dig into the data on who's still advertising with Tucker Carlson.

The College Football Playoff seems prepared to expand from four to 12 teams. TV, as expected, is the biggest reason for the shift.

With momentum surging around streaming overall, is Netflix about to be left behind relative to its biggest competitors?

Just how big would a Discovery/WarnerMedia company be? A look at the combined footprint on social video and TV.

Get key viewership, advertising and social video insights around Hollywood's biggest night, featuring data from VIZIO's Inscape, iSpot, Tubular Labs and Canvs.

Netflix subs didn't meet expectations this past quarter -- and may not in Q2 either. But that's not necessarily cause for alarm.

In this article, we examine viewership trends around "Grey's Anatomy" including what other shows fans are watching, crossover with other medical dramas and more.

A look into the billions of TV ad impressions that crime-related shows have delivered so far this year, using insights from iSpot.tv.

In the lead-up to its newest Marvel show, here's how Disney+ built hype with TV and social video ads.

TV[R]EV's latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise.

Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot.

A deep dive into the Arrowverse's latest show, "Superman & Lois," using insights from VIZIO's Inscape and iSpot.tv.

We dove into the viewership trends around Fox's "The Masked Dancer," including a look at viewership crossover with other popular competition shows, using insights from VIZIO's Inscape.

Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.

Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.

A critical look at the case for and against advertising during the Super Bowl.

Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.