From our private TV[R]EV Thought Leaders Circle event, VIZIO's Adam Gaynor on why open standards are essential to addressable advertising's future.

ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.

There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC

The one where we look at the real story behind the move to disaccredit Nielsen and why Netflix's latest earnings are nothing to worry about.

In the latest video from the TV Data Initiative, TVSquared's Bob Ivins talks about the need for new relationships, new business models and new distribution n order to allow TV data to reach its full potential.

Treating gaming and TV as competitors for screen time is yesterday’s battle. It’s no longer about competition, but complementing content.

From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn't be a nuisance for the consumer.

Blockgraph's Chief Revenue Officer, Aleck Scheider, on why universal IDs are so important and why making them interoperable should be one of the TV Data Initiative's goals.

Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now.

In video footage from our members-only Thought Leaders Circle event, Mediaocean's Aaron Goldman walks us through why omnichannel advertising is where the industry is heading.

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape's Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up

The one where we look at how Smart TV OEMs are expanding the reach of their FASTs and the repercussions of the Emmys favoring streaming over prime time.

Apple, Amazon, and YouTube spent $88 million on TV ads for streaming music over the last three years, compared to $1.16 billion for streaming video.

When it comes to addressable advertising, few companies are as in the thick of it than Beachfront. Beachfront is a convergent TV ad platform that works with programmers and distributors to unify traditional paid TV with connected TVs. The company acts as the ad decisioning partner between the supply/programmer side and the media buying side. When there’s an opportunity for an addressable ad insertion, Beachfront’s tech decides what ads should be served based on that individual or household.

The one where we look at why NBCU is remembering they own Peacock and why Apple TV+ is getting a button on the Roku remote.

Evan Shapiro has created one of his famous media universe maps detailing the "CTVerse" for our upcoming series of reports on the Emerging Smart TV Ecosystem.

Streaming video's last era ended this spring with a few more service launches, and now we're moving into a new era of TV. Here are the five big trends shaping streaming video's future.

The one where we look at how an influx of new streaming viewers creates opportunities for smart TV OEMs and Flixes alike, and unpack the Google Cookie Delay.

At the end of Q2, we dig into the data on who's still advertising with Tucker Carlson.