Churn is going to become an increasing problem for streaming services... unless they're able to harness the power of franchises, of course (no easy feat).

You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.

Recent comments from Marvel's Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.

Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.

Black Widow's latest delay puts an even greater emphasis on Disney+'s Marvel shows to carry the flag for its highly profitable movie franchise.

Is "Mulan" a one-off streaming test for Disney, or the start of a lucrative, recurring model for box office subscriptions?

Disney's earnings didn't yield much insight about how Disney+ and its films respectively regroup with coronavirus pressing business on all sides.

With Disney hurting on multiple fronts, all attention is turning toward its streaming services -- specifically, Hulu and Disney+ -- to carry the torch through this rough patch.

With movie releases seemingly grinding to a halt amid coronavirus fears, studios could opt to use streaming as a means to get films in front of audiences.

Disney+ has the known intellectual property, but that hasn't given them an advantage over incumbent Netflix just yet - at least on the TV show front.

Is there a maximum level of superhero exposure in media today? With the genre's continued growth into TV, we may be finding out pretty soon.

Disney's interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+.

Kevin Feige taking over as Marvel's Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV.

Whether Disney+ becomes appointment television or not, it'll be important television to dedicated fans. And that, by itself, is probably enough to guide it to success in the short- and long-term.

If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot?

Disney has an ability to act as MVPD and content provider on a level no one else can, at a price point that no one else is going to be able to compete with, either.

Disney+ will be using the Marvel Cinematic Universe in an interesting way, to tie TV and movies together unlike anything we've seen before.