The coming return of EA Sports' popular college football game could spawn an influx of new esports fans young and old.

Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.

Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.

A critical look at the case for and against advertising during the Super Bowl.

Funny ads are a Super Bowl staple: According to iSpot's Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year's Big Game.

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)

The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.

ESPN's going to shift to a TV app format (ESPN+ or otherwise) at SOME point... that point just won't come until other business concerns work themselves out.

Twitch is taking centerstage with the NFL and other content partners, but also can't lose what makes it unique at the same time.

This free special report from VIZIO's Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.

The Pac-12's latest streaming announcement misses the mark once more as the league won't just focus on trying to get live games to fans.

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?

The Big Ten's return to the field in October should mean more ad impressions, more TVs tuned in and a more "normal" college football season.

TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.

MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.

Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.