The coming return of EA Sports' popular college football game could spawn an influx of new esports fans young and old.

Super Bowl ratings declining set off some alarm bells -- but the more interesting conversation is around what it means for the future of the game on TV.

Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.

A critical look at the case for and against advertising during the Super Bowl.

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)

The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.

With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.

As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.

Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic?

With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time.

The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot.

Boise State's perceived unhappiness about the new Mountain West Conference TV deal could mean another program weighing the pros and cons of independence.

Disney bet big to grab rights to SEC football games from CBS. It's a sign of value of live sports rights, but also of the results of two giant Hollywood mergers.

Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.