
The Future Of Television. Dissected Daily.
A Data Dose of NFL, Ahead of the Big Game
We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.
Inside Disney+'s 'WandaVision' Premiere Ad Push
You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
What's Left of Tucker Carlson's Advertisers (So Far) in 2021?
Who's still advertising during Tucker Carlson Tonight? A look at the handful of brands left.
‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere
A few quick viewership and advertising insights around the season 25 premiere of ABC's "The Bachelor," with data from VIZIO's Inscape and iSpot.tv.
ESPN's Business Doesn't Work as a TV App Only... Yet
ESPN's going to shift to a TV app format (ESPN+ or otherwise) at SOME point... that point just won't come until other business concerns work themselves out.
Lackluster Thanksgiving TV Slate May Test NFL's Dominion Over Holiday
With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.
Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads
If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.
Election Night 2020: TV Ads and Viewer Insights
Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown:
Viewership & Ad Insights for ABC’s Wednesday Night Comedies
ABC comedies are back, and we used insights from iSpot and VIZIO's Inscape to examine viewership and advertising trends for the Wednesday night shows.
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
‘The Voice’ Returns: Quick Viewership & Ad Insights
NBC's "The Voice" kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO's Inscape and iSpot.tv.
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.
‘The Bachelorette' Is Back: Quick Viewership & Ad Insights
ABC's "The Bachelorette" is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere.
How OpenAP's Ad Attribution Solution Can Enable The TV Industry
In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.
72nd Emmy Awards: Quick Viewership and Ad Insights
Get viewership and advertising highlights from TV's biggest night, with data via Inscape and iSpot.
Big Ten's Late October Return Should Mean Big Boost for TV
The Big Ten's return to the field in October should mean more ad impressions, more TVs tuned in and a more "normal" college football season.
NFL Dominates a Sports-Filled Weekend
A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.
Report: What are Sports Audiences Watching When They're Not Watching Sports?
TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.
MLB's New 'Film Room' Further Democratizes Sports Video
MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.