The Future Of Television. Dissected Daily.
VIZIO's Approach to the FASTs Market
As part of TV[R]EV's Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO's specific approach to the FASTs market.
How Addressable TV Is Transforming The Ad Industry
Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.
How is VIZIO Building Custom Experiences on its SmartCast Platform?
Customization is increasingly crucial, and VIZIO's SmartCast is building an experience around that concept. More from Katherine Pond:
OTT Rising: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Addressable Ad Business
Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to "find the unfindables."
Inscape, Sorensen Media Deliver Near Real-Time TV Analytics Straight From the Glass
Local broadcast stations now have access to near real-time audience data through Smart TVs, leading to more customized targeting programming.