While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.

As part of TV[R]EV's Special Report, VIZIO's Mike O'Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience.

Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.

Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to "find the unfindables."

Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.

VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.

Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.

A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV's Alan Wolk explains more on its role in TV.

What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium's purpose.

It makes sense that standardization is desired given the state of digital ads. Still, just 6% of respondents are satisfied with current digital ad ecosystem

LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first.