
The Future Of Television. Dissected Daily.
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.
‘The Bachelorette' Is Back: Quick Viewership & Ad Insights
ABC's "The Bachelorette" is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere.
Canvs: Keeping it Real with This Week's Top Reality-TV Moments
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Reality-TV shined bright with the season finale of Survivor winning viewer's attention.
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas "bubble" setup, we could see months filled with live basketball games on TV.
Crossover & Other Viewership Insights for ABC’s “-ish” Shows
We looked at viewership trends around ABC's sister shows grown-ish, mixed-ish and black-ish, using insights from Inscape.
TV Likely at Center of Marvel and Star Wars' Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel's Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV.
Democratic Debates, Part 3: Advertisers & Video Stats
Which advertisers showed up for the third Democratic Candidate Debates, and how did the candidates perform on social video?
Movies Dunk All Over 2019 NBA Finals
Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.
Shark Tank Attention Scores Bite Hard
Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).
Why Shonda Matters
Shonda Rhimes brings audiences to the table better than most in TV -- which is why Netflix was so eager to bring her aboard.