In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.

What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.

Customization is increasingly crucial, and VIZIO's SmartCast is building an experience around that concept. More from Katherine Pond:

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

Current growth around OTT and CTV advertising -- and especially local OTT and CTV advertising -- has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.

Beachfront's Frank Sinton explains how the company plans on creating a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation.

As part of our recent local report, Tom Cox, of Premion and TEGNA discusses OTT advertising and how it specifically factors into what's become a very localized TV environment.

MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future.

“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time."

Local's always possessed a significant targeting ability, as the Vertere Group's founder and CEO Tim Hanlon explains in today's "Eyes on Local" video.

Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve.

In this selection from our report, "Local OTT: What You Need to Know," MadHive founder and CEO Adam Helfgott talks about local's importance.

CBS's Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our "Eyes on Local" series.

Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT.

As part of TV[R]EV's "On Local" video series, we're talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro.

TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what's ahead as local increases in importance.

Entertainment executive Raffi Bagdasarian talks about how Paket Media aims to solve the emerging headaches of streaming video: finding, signing into, and paying for our proliferating portfolio of subscription channels.

VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.