In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.

What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.

Customization is increasingly crucial, and VIZIO's SmartCast is building an experience around that concept. More from Katherine Pond:

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

Current growth around OTT and CTV advertising -- and especially local OTT and CTV advertising -- has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.

As part of our "Eyes on Local" series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media.

As part of our recent local report, Tom Cox, of Premion and TEGNA discusses OTT advertising and how it specifically factors into what's become a very localized TV environment.

Brad Smith, formerly of Videa, explains how the idea that "all media is national" may be false, especially in the current environment.

How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video.

In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads.

Is "Mulan" a one-off streaming test for Disney, or the start of a lucrative, recurring model for box office subscriptions?

MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future.

“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time."

Local's always possessed a significant targeting ability, as the Vertere Group's founder and CEO Tim Hanlon explains in today's "Eyes on Local" video.

Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve.

In this selection from our report, "Local OTT: What You Need to Know," MadHive founder and CEO Adam Helfgott talks about local's importance.

CBS's Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our "Eyes on Local" series.

What could the future of OTT attribution look like? Premion's Tom Cox explains in today's video, as part of our "Eyes on Local" focus.