A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.

The one where we look at how Apple is trying to overtake Roku and Amazon and dissect the recent increase in cord cutting.

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.

TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.

MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.

The one where we look at how and why AT&T's TV project seems to be imploding and what Nielsen's Netflix ratings say about the state of streaming.

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.

What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.

AT&T's interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives.

The one where we speculate about Google's new Sabrina streaming device and the significance of more viewers turning to streaming before linear.

Customization is increasingly crucial, and VIZIO's SmartCast is building an experience around that concept. More from Katherine Pond:

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

Anime streaming service Crunchyroll may be on the sale block, but its latest strategy shows exactly how niche streamers should take care of their best fans.