The Future Of Television. Dissected Daily.
Democratic National Convention: 24% of TVs Tuned Into 2020 DNC
Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).
Scott Cunningham on the Future for Local Advertising Across OTT and CTV
Current growth around OTT and CTV advertising -- and especially local OTT and CTV advertising -- has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.
Apple, Disney Take Baby Steps Toward The Great Rebundling
Apple announced a bundle with Showtime and CBS All Access, and Verizon will add Hulu and ESPN+ to its free Disney+ offering. Let the Great Re-Bundling commence! Well, at least a little bit.
Why Connected TV Needs Pod Bidding: Q&A with Beachfront
Beachfront's Frank Sinton explains how the company plans on creating a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation.
Week In Review: Shake-Ups At HBO Max, Locast Expands Again
The one where we look at why HBO Max still has a world of hurt associated with it and look at why the broadcast networks aren't all that bothered by Locast these days.
Viewership Insights for Cable News Networks
Viewership profiles for three of the top cable news networks, CNN, MSNBC and Fox News, using data from Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs.
Progress Partners on the Effect of ATSC 3.0 on Local Media [VIDEO]
As part of our "Eyes on Local" series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media.
Coming Soon: TV[R]EV’s Special Report On The FASTs
TV[R]EV announces our latest special report on the FASTs--the free ad-supported streaming TV services.
The Revisionists: Premion is Local TV's OTT Pioneer
As part of our recent local report, Tom Cox, of Premion and TEGNA discusses OTT advertising and how it specifically factors into what's become a very localized TV environment.
Brad Smith on National vs. Local Advertising [VIDEO]
Brad Smith, formerly of Videa, explains how the idea that "all media is national" may be false, especially in the current environment.
Disney, NBCU, Warner, ViacomCBS Pivot Into Whole New (Streaming) World
Four big Hollywood media companies signaled this week that they're steering hard into their streaming-video future, with reorganizations, write-offs, a new global focus and more. It's bad news for theaters, cable TV operators and old ways of doing business.
Quick TV Insights from July 2020
A few quick insights around TV viewership and advertising for July, with insights from Inscape.tv and iSpot.tv
BIA Advisory Services Discusses How the OTT Market is Shifting With Regard to Local [VIDEO]
How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video.
KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO]
In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads.
Disney Says Mulan Streaming Release is 'One-Off' But Let's Wait and See There
Is "Mulan" a one-off streaming test for Disney, or the start of a lucrative, recurring model for box office subscriptions?
Week In Review: Peacock Looks Like A Winner, Questioning HBO’s Latest Stats
The one where we look at what NBCU did right with Peacock and who those very active HBO Max users likely are.
NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.
Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO]
MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future.