“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time."

Local's always possessed a significant targeting ability, as the Vertere Group's founder and CEO Tim Hanlon explains in today's "Eyes on Local" video.

The one where we look at why AT&T is losing so many pay TV subscribers and examine the vaildity of Roku's new cord cutting predictions.

MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.

Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve.

In this selection from our report, "Local OTT: What You Need to Know," MadHive founder and CEO Adam Helfgott talks about local's importance.

CBS's Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our "Eyes on Local" series.

The one where we ask you to help us out by completing t our quick survey on the FASTS. Please.

The one where we look at why Peacock is really just a well-done, news-heavy FAST, as wonder when Wall Street will finally understand Netflix.

TV[R]EV analysts David Bloom and Alan Wolk take a look at how the major SVOD services (aka "Flixes") did during the pandemic.

What could the future of OTT attribution look like? Premion's Tom Cox explains in today's video, as part of our "Eyes on Local" focus.

Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?

Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT.

How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more.

Three new streaming services were announced just ahead of the launch of NBCU's Peacock, and two will be on there too. But they'll need to find ways to appeal to tightly defined audiences to be heard.

This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around Showtime so far this year.

Our latest Revisionist interview features Samsung Ads VP Tom Fochetta discussing how clients rely on them to "find the unfindables."

The one where we look at how Google is once again going over the wall and into the fray against Amazon and Roku and then look at Amazon's linear play.