Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).

Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.

VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.

Inscape's Greg Hampton discusses how informed consent respects consumer privacy, and using data viewers provide to inform the best TV experience.

This special report from Inscape and VIZIO Ads provides new viewership insights from late spring 2020, including trends for the return of select live sports, ESPN's "The Last Dance," the cable news surge and more.

VIZIO's Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too).

With Disney hurting on multiple fronts, all attention is turning toward its streaming services -- specifically, Hulu and Disney+ -- to carry the torch through this rough patch.

VIZIO introduces 30 new (free) channels to its SmartCast platform as viewing sessions on the platform continue to increase.

With more U.S. audiences stuck in front of televisions, streaming has increased -- as have ad requests, according to Beachfront.

Let’s say you’re a Smart TV manufacturer. You see that streaming is on its way to becoming a major form of delivery for visual media—including advertising. You’ve got plenty of opportunities for advertisers to deliver their messaging via your Smart TVs, and can offer these opportunities with a side of addressable. Naturally, you’d start to bring the selling of these opportunities in-house.

Katherine Pond is VP of business development for Vizio. As such, she presides over some of the most valuable real estate in streaming video: prime spots on a major Connected TV platform.

What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium's purpose.