The Future Of Television. Dissected Daily.
Where Trump is Advertising Right Now and More Impeachment Stats
Impeachment is driving media, whether you're pro- or against. A look at how Trump's spending and more:
One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics
Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels.
NCAA Tournament a Slam Dunk for Brands in 2019
March Madness generated plenty of on-court excitement, and off-the-court, plenty of brands managed to cash in on the attentive audiences.
Pikachu, Toy Story Make Big Splash With Social Video First
Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media.
(Not So) Crazy Rich Asians TV Marketing
"Crazy Rich Asians' made a splash at the box office in week one -- but it ends up the advertising strategy wasn't as "crazy" as it was just "smart."
People are Skipping NFL Promos, Intrigued by NFL Fantasy, Bud Light
Bud Light is giving Cleveland fans free beer -- but that's only part of the brand's strategy to capitalize on the NFL season.
'Timeless' Finale Will Have Emotional Fan Base Waiting for it This Fall
"Timeless" returns to NBC for a two-hour finale later this year -- a smart move given the response audiences have provided the show.
Marketing Minute: Who's Scoring World Cup Attention?
The FIFA World Cup has earned attention even without the United States being in this year's tournament. A look at the brands and teams generating buzz.