Inscape's Zeev Neumeier Welcomes TV to the Age of the Impression

Oriana Schwindt 2/18/20 Oriana Schwindt 2/18/20

Nielsen's Kelly Abcarian Wants to Marry the Panel and the Impression

John Cassillo 2/10/20 John Cassillo 2/10/20

Oscars Audience and Ad Trends: Top TV Takeaways from the 92nd Academy Awards

The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know:

Alan Wolk 2/9/20 Alan Wolk 2/9/20

Week In Review: VCBS Will Launch A Flix After All, 605 Enters The Measurement Arena

John Cassillo 1/31/20 John Cassillo 1/31/20

Which Advertisers are Looking 'Super' on TV Before Sunday's Game?

The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot.

Oriana Schwindt 1/30/20 Oriana Schwindt 1/30/20

CIMM's Jane Clarke On The Dream of 1:1 Targeting

Alan Wolk 1/29/20 Alan Wolk 1/29/20

Why SVOD Needs Realistic Measurement Standards Too

Alan Wolk 1/26/20 Alan Wolk 1/26/20

Week In Review: Netflix Adopts Dubious Measurement Standard, Comcast Doubles Number Of New Broadband Subs

Alan Wolk 12/20/19 Alan Wolk 12/20/19

Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks

Charlene Weisler 11/1/19 Charlene Weisler 11/1/19

Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement

Annie Edwards 9/13/19 Annie Edwards 9/13/19

Four Themes Spotted at NewFronts West

John Cassillo 9/12/19 John Cassillo 9/12/19

One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics

Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels.