The Future Of Television. Dissected Daily.

Mike Gasbara 11/20/19 Mike Gasbara 11/20/19

How The MRC Is Fighting OTT Fraud

Justin Gutschmidt 10/29/19 Justin Gutschmidt 10/29/19

Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands

David Bloom 10/22/19 David Bloom 10/22/19

Netflix Beefs Up Warchest With $2 Billion In New Debt

Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming "can be expensive" CEO Reed Hastings said.

Frank Sinton 10/22/19 Frank Sinton 10/22/19

The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment

Mike Gasbara 10/11/19 Mike Gasbara 10/11/19

OTT And The 2020 Elections

Rebecca Lerner 9/24/19 Rebecca Lerner 9/24/19

OTT Advertising Will Be A Clear Winner In The 2020 Elections

Mike Gasbara 9/23/19 Mike Gasbara 9/23/19

Viacom COO John Halley: ‘The biggest move forward for addressable advertising relates to currency.’

Mike Gasbara 9/10/19 Mike Gasbara 9/10/19

Can FASTs Avoid Fraud?

David Bloom 9/9/19 David Bloom 9/9/19

The 360 Deal Comes To Video, And It's About Time

Mike Shields 8/20/19 Mike Shields 8/20/19

ViacomCBS Should Go All-In on All Access

Mike Shields 7/10/19 Mike Shields 7/10/19

Why Facebook Should Have Bought Friends

Alan Wolk 7/10/19 Alan Wolk 7/10/19

MadHive Goes Local: Q&A with CEO Adam Helfgott

Mike Shields 5/31/19 Mike Shields 5/31/19

The Netflix Advertising Fantasy is Probably Just a Fantasy

Mike Shields 5/6/19 Mike Shields 5/6/19

Hulu Needs to Get Bigger, Faster -- As The Future of TV Advertising May Be at Stake

Mike Shields 4/9/19 Mike Shields 4/9/19

Beachfront Brings OTT Programmatic to VOD: Interview with Founder Frank Sinton

Jason Damata 4/5/19 Jason Damata 4/5/19

Amazon's TV Ad Ambitions Set New TV Bar

Mike Gasbara 3/21/19 Mike Gasbara 3/21/19

Dear TV, Don't Make The Same Mistakes Digital Did.

Alan Wolk 3/14/19 Alan Wolk 3/14/19

Special Report: Ad-Supported OTT

Ed Tomasi 3/13/19 Ed Tomasi 3/13/19

How 5G Technology Will Determine Who Is Crowned The Netflix Of Gaming

Alan Wolk 3/13/19 Alan Wolk 3/13/19

Advertising is a Value Exchange: True[X] SVP Simon Asselin