
The Future Of Television. Dissected Daily.
For The Future Of Podcasting, Look To Programmatic OTT Video Ads
Podcasting, an audio medium, could find its largest future growth opportunity in the lucrative world of OTT video advertising.
ESPN, Kansas Provide Glimpse at Potential Future for Sports Streaming
ESPN+ is poised to create further disruptions -- and perhaps a more stable future -- for college sports inventory given today's Kansas deal.
College Football Stares Down Major Changes in the Form of Cord-Cutting
College football's long been the beneficiaries of massive broadcast rights fees. But are those good times about to come to a halt?
OTT Gets Ready to Fight Ad Fraud Threat
OTT fraud is already on the radar for companies like Beachfront and White Ops, who are trying to head it off at the pass.
Publishers Push to be Part of the 'Future of Cable'
Publishers want to be part of the "future of cable" -- which in part, is going to hinge on the growing value of Connected TV and OTT.