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Three Reasons Why Viacom's Bet on Influence Marketing Is Smart
Viacom's latest move, buying influence marketing firm WHOSAY acknowledges where the industry's headed and a world outside of Facebook's algorithm.
WHOSAY Uses Predictive Personality Data For Influencer Campaigns
With Watson, WHOSAY uses predictive personality data to power influencer campaigns that best align to brands and target audiences.
Leading CMOs to Erin Andrews: Influencer Marketing Is Here to Stay
Chief Marketing Officers from JPMorgan Chase, Clorox and the USPS told the sportscaster that influencer marketing provides relevance, authenticity and killer ROI.
Brands Should Make Sure Stories are Designed for Smaller Screens
TV[R]EV speaks with Digitas Studio VP/Group Director Mark Book on the evolving digital marketing space, influencers and what's next for mobile.
No, Influencer Marketing Didn’t Create the Fyre Festival Disaster
Should influencers ultimately be responsible for vetting and researching a festival they’re promoting -- and then take additional responsibility for the organizers’ failures in execution?