Facebook's initial move to stop paying for live videos could harm publishers, but the best content creators could be rewarded for more engaging work.

Facebook's News Feed changes have major effects on the publishing industry. Some companies seem to be flocking to Twitter as a result.

Allison Stern is CMO and co-founder of Tubular Labs, which tracks trends across billions of online videos. Here, Stern talks about herself and her business

Unpaid Facebook posts have never meant less to publishers and brands -- so it's best to direct those resources elsewhere to impact bottom lines.