The Future Of Television. Dissected Daily.
Brands Getting the Memo on Vertical Video Ads as Consumer Preference
Smart brands knew already, but now IAB is telling everyone: Make your video ads vertical or no one's going to be watching them!
Talking 'Bout The Next Generation: Who Will Be Their Voice, and Their Mouthpiece?
Forget the Millennials. The huge Generation Z cohort is drawing the focus of brands and social-media platforms trying to own their attention going forward.
Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web
On Wednesday, mobile rich media creative firm PadSquad announced its new vertical video offering, Vvital, for advertisers.
Snap Inc. Protests Rile Venice Community on IPO Day
Protests filled parts of Venice, Calif., the home of Snap Inc., on Thursday, coinciding with the company's initial public offering.