
The Future Of Television. Dissected Daily.
The Brands Are Alright (with Surrendering Their Digital Ad Business?)
Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?
Brands, Publishers Stare Out Into the Abyss of Facebook's Algorithm
With personalization demands high and Facebook's algorithms changing rapidly, video content producers are up against tough choices.
Is Ad Transparency Regulation Coming for Facebook, Google, Twitter?
After an eventful week in Washington, ad transparency regulations could be coming. Plus more of the week's digital ad news...
Of Course Video Advertising Should be Personalized, Targeted
Facebook Watch has marketers discussing personalization, but the tools to target consumers for high engagement rates are already available.
How Can Publishers REALLY Keep Brands Safe?
Today's news climate makes it tougher than ever to keep brands safe -- that is, unless you're using the proper technology solution to track exactly where content appears.
Now LIVE: Marijuana, Bears, the Living Earth
The following appears in our weekly live video newsletter, which (usually) publishers on Mondays. Want more? Subscribe today.
The GOOG, The Fad and The Fugly
People's attention is a tricky business. And keeping up with all the latest? Almost as hard! Here are some developments that have us thinking right now.
Facebook spending millions programming itself into live TV
Facebook’s video programming is about to change, and they’ll spend a pretty penny to do it (plus more of this week's live video news).
MVPDs Hold On Tight While TV Re-targeters Hope to Avoid Pitfalls of AdTech
Everyone’s in TV for the [R]EVenue, and that’s what we’ll be covering each week in this Wednesday newsletter.