As the cost VR experiences comes down, brands can start working it into their strategies and holding it to the same standards as other content.

Scatter's Zero Days film brings the medium one step closer to realizing the fully transformative power of documentary VR.

Great VR experiences will soon simply become part of any good campaign. But by moving quickly, brands can still create an impression that lasts.

The spatial format wars will hopefully lead to better sound quality in VR, with some of those improvements spilling out into the real world as well.

The VR community is buzzing about a new SDK released by Vertebrae, a company that specializes in providing advertising and branding opportunities in VR.

Touch in VR will bring us closer to the mixed reality world that many are now predicting. Even if the headsets are consuming two senses, the other three are still active and ready to be engaged.

Conversational VR is likely to be a major trend in content, and the possibilities for education and empathy are massive. But we need to keep a careful eye on how we use the technology, and make sure that it isn’t used to spread misinformation and fear.

More people experiencing and learning about VR is always good, and anything that creates another revenue stream for creators can only be positive. Raising the profile of VR will potentially lead to more funding partners jumping on, or existing partners upping their commitments. But there are plenty of downsides to consider as well.

Three seasons in, the 1980s-set Halt and Catch Fire, about hackers and visionaries, can actually provide several lessons for where VR could be going -- and what could potentially derail it.

There are some plans for serialized VR content to debut this year, although none of those have been made public as of yet. When those details arrive, it will hopefully prove to be compelling and addictive programming that can drive more people into headsets.