All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.

Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.

A deep dive into why linear channels make so much sense for everyone in streaming. Plus the growing frustration with the ad side of the business’s failure to actually solve any of the problems it’s supposed to be solving and where the blame actually lies.

European television, with its lack of affiliate fee billions may hold the key to success in the streaming era. Plus why two competing conferences are a perfect metaphor for the state of TV today.

The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.

NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?

The latest cord cutting numbers reveal that hybrid viewing is here for a while longer…which is why a new deal between Mediaocean and Magnite makes so much sense.

There’s a good reason Netflix is moving towards more mainstream content and what VIZIO’s very good Q4 tells us about the direction of the TV OS Wars.

What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.

Over 100 million people managed to watch the Super Bowl on CBS and what that means for broadcast TV plus why the NFL is still vein-bulging livid over the new sports streaming app.

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.

Why Amazon’s rescue of Diamond Sports mostly benefits Amazon and why Thompson’s vision for CNN is shaking up TV news.

How to read between the lines of the AI hype cycle, why watching sports on TV keeps getting more miserable for fans and why the leagues need to cary about it.

Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.

Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.

Why WBD’s purchase of Paramount might serve to make them even more churn-proof and why Amazon’s decision to bail out Diamond Sports might reverberate throughout the industry.

Why The Great Rebundling is going to be all about ad-supported SVOD and a look at how Norman Lear forever changed TV.

Viewers are still watching a mix of pay TV and streaming, albeit via apps, and why Roku’s been getting heart emojis from Wall Street.

We look at why vVMPDs are booming and our predictions on what happens now that the strikes are done.