A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.

Hulu is all DIsney’s now—what that means and what DIsney needs to do about it. Plus why MLB needs to be worried about the World Series abysmal ratings.

Why streamers are struggling to make the move to mass market and why that’s dangerous in a time of massive churn, and why Amazon’s new self-serve SMB ad product could really help open up the TV ad market.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

Why Netflix won’t be the only streaming service to raise prices and a look at the latest entrant into the OS Wars and what they’ve got going for them.

A recent court ruling may finally put an end to ATSC 3.0’s prospects and why the quality of Max’s shows might be impacting their ad-supported tier.

Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.

Why wholesale pricing on DIsney’s streaming service will create a new kind of streaming bundle and why that bundle is likely to include local broadcast.

Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.

Why CNN Max is not going to cannibalize CNN OG (but which one will be the alpha) and why old players are getting out and new players are getting in to the daytime syndication game.

All about The Gauge’s “Other” category and why nomenclature matters + the vested interest print journos have in cable news.

Why Fox’s call on the value of old school cable bundles is the right one and why solving Disney’s many challenges is a multi-part epic.

A new survey indicated viewers might be amenable to ad-supported subscription services and what WBD is doing right.

A look at how streaming impacts the film industry, for better and for worse, and why Netflix is over its deal with Microsoft.

Netflix’s lack of clarity around its latest earnings numbers has Wall Street worried. Local broadcasters demand their fair share of retrans fees from vMVPDs.

Why the Emmy only highlight the industry’s urgent need to make more mainstream content + what not to do now that shoppable TV is becoming a thing.

Why Andy Jassy’s not wrong to question Amazon’s content spend and our TVREV take on Threads vs Twitter.

WBD is adding a live CNN feed to Max…overseas. Why they can’t do that in the US and why Roku and Paramount’s motorsports deal looks like the future of live sports on the FASTs.

Our take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.

While the big FAST services look for ways to differentiate themselves, generative AI promises to provide a superior experience for everyone involved.