This week’s TVREV highlights, and more news across the industry.

Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.

AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.

This week’s TVREV highlights, and more news across the industry.

Which streamers rely on a handful of hits for most of their viewing demand and which rely on a broader array? The answer may surprise you.

In the latest Innovator Spotlight from our report on Local TV and Streaming, Cadent’s Tony Yi highlights the continued appeal of local content in the streaming age.

This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.

How a campaign based on home screen and CTV ads worked to boost incremental reach for a game manufacturer.

In the latest Innovator Spotlight, Amagi’s Srini KA discusses how the use of data will transform local TV on the FASTs.

This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.

Supply share (how many shows are created in a specific genre) vs demand share (how many people are watching those shows.) Brandon Katz compares Soaps vs Horror Films and guess which one wins.

This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.

NEW! Alan Wolk, Tim Hanlon and Evan Shapiro look at how local TV is thriving and surviving in the streaming era. Includes consumer research study and future predictions.

In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.

This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.

Brandon Katz dives into the TV genre wars, revealing which genres lean on mega hits and which offer a broader appeal.

This week on TVREV, Labor Day is full of right’s fights, and a summary of articles from across the industry.

Samsung’s George Carens, explains Samsung’s three-part strategy for helping streamers to retain subscribers.

Brandon Katz looks at why the raw number of streaming titles keeps growing even though the content boom is slowing down.