Cadent’s Tony Yi explains how their new Aperture MX SSP helps to eliminate the dreaded “ad tax.”

Ted Lasso’s success with audiences across the globe has pushed Apple TV+ into third place worldwide. Can the streak continue?

OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.

Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.

A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.

Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.

As streaming services merge, their recommendation engines need to expand their horizons as well. Brandon Katz explains why.

Orka.TV’s Jonathan Moffie explains why TV out-of-home is TV and not digital and why the industry needs to regard it as such.

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.

Televisa Univision’s Brian Lin explains how contextual targeting is key to reaching previously underserved Hispanic audiences.

A recent case study from VIZIO underscores how geo-targeted CTV advertising, combined with multi-device retargeting, can significantly enhance regional brand engagement

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.

Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.

In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.

Healthcare marketing pro Britt Travis on why she’s excited about data transparency for smarter ad targeting and how tech like the IRIS_ID helps boost ad campaign effectiveness.

Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.