The Future Of Television. Dissected Daily.
Context vs Targeting: How Can Streaming Advertisers Have It All?
Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.
Unmasking the Demographics of Superhero Movie Fans
New data from Parrot Analytics reveals some surprising generational differences between superhero movies.
CMO Tony Marlow On LG’s Direct To Glass Strategy
In this latest video from our special report on FASTs and advertising, LG’s Tony Marlow explains the advantages of their “direct to glass” solution.
Big Mouth's Historical Revenue Contribution to Netflix
Parrot Analytics’ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.
How Media And Entertainment Companies Use FASTs To Drive Tune-In
VIZIO’s Travis Hockersmith on how media companies are making good use of the FASTs to drive tune-in.
Context Matters: How GumGum’s Verity Can Help Ensure Adult Ads Don’t Wind Up On Kids TV
GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.
CCR Media Is The Database ACR Is Built On
With ACR assuming an even larger role in the measurement universe, CCR’s media monitoring expertise takes the spotlight.
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”
Streaming May Be In Flux, But Disney And YouTube Are In Control
The latest consumer research from PCH and ESHAP reveals some surprising strengths for Disney, YouTube and vMVPDs.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
Magnite’s Paige Bilins On The Lack Of Transparency In Streaming
In this video from our FAST report, Magnite’s Paige Bilins explains why lack of transparency is such an issue and how to solve for it.
Combining Hardware And Software To Give Smaller OEMs A New Weapon In The TV OS Wars.
Operating system software from Foxxum combines with a motherboard from CVTE to provide smaller TV OEMs with the TVOS war’s newest weapon.
With EyeQ, Pluto TV And Paramount Look To Streamline Streaming
Pluto TV’s Christo Owns on how Paramount’s EyeQ lets advertisers buy across Paramount’s entire streaming ecosystem.
Bad News For Movie Theaters, YouTube Pushes YouTube-Friendly Measurement Standards.
A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.
How The IRIS_ID Enables Contextual Targeting On Streaming
Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising
Moving Forward From The Current TV Measurement Culture Clash
Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.