XITE wanted to take advantage of Comcast X1's addressable ad capabilities. But the ad industry wasn't ready. Beachfront came up with a fix.

Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don't trust are a big part of the problem.

Nexstar said it no longer will sell ads based on ratings, shifting to a "cost-per-impression" model that captures viewing on other platforms. So what's everyone else in broadcasting waiting for?

Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming "can be expensive" CEO Reed Hastings said.

Kevin Feige taking over as Marvel's Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV.

Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences.