Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition.

Whether Disney+ becomes appointment television or not, it'll be important television to dedicated fans. And that, by itself, is probably enough to guide it to success in the short- and long-term.

If the Emmys are largely featuring premium cable and streaming content, would the show be better served airing there instead?

Philo offers a different kind of skinny bundle, for a bargain price. But COO Mike Keyserling says the company is thriving, feeding superfans of traditional TV with all the channels they like to binge on.

Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition?

Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels.

Apple is offering its SVOD and game-streaming services at bargain prices that will pinch the business models of competitors. And any losses Apple absorbs won't affect its bottom line like some of those others.

New studies suggest that wireless carriers routinely throttle our video services, but we're not using all our bandwidth anyway. All the new video services, and the companies talking us into buying faster connections, need to figure out a better pitch if they want our money.

The one where we look at why the Viacom/CBS merger is such a smart move and continue to wonder why Apple can't seem to get TV right.