
The Future Of Television. Dissected Daily.
The Future Of TV Measurement Is Looking Rather Emotional
Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.
Truthset Comes Up With AAA Idea For Rating Data Quality
“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley
What If The NHL Just Embraces Being Post-Cable TV?
The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?
March Mayhem Creates Impressive Month For TV News Views
An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.