Beyond Platforms: Unlocking Value At The Intersection Of Linear And Connected TV

TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

Gijsbert Pols, PhD 4/16/25 Gijsbert Pols, PhD 4/16/25

Why Mobile App Marketers Are Struggling To Measure CTV Ad Performance

In our latest Marconi post, Gijsbert Pols breaks down why mobile marketers love buying CTV—but still can’t measure it unless they play by someone else’s rules.

Jon Lafayette 4/15/25 Jon Lafayette 4/15/25

OpenAP Tackles Cross-Platform Targeting With Open Identity

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as data partners working to standardize identity data for targeting and measurement.