Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.

The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.

Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.

The consensus at Advertising Week is that, despite all its upside, retail media still lacks some basic maturity.

The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.

Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.

The rise of retail media is reshaping ad agency dynamics and sparking concerns over its growing influence.

Retail Media Networks are realizing they have leverage, and aren’t being shy about using it.

Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.

Mike Shields takes on the People vs. Google in his latest column for TVREV.

Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.

Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

Social platforms LinkedIn and Pinterest are partnering with web publishers on selling one another's inventory and audiences. Mike Shields takes a look at the experiment in his latest guest column.

Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.