
The Future Of Television. Dissected Daily.
A Tipping Point For NextGen TV?
It was hard not to feel that this year's NAB Show represented a bit of a turning point for the ATSC 3.0 “NextGen TV” standard.
Local Broadcasting's Over-the-Air Blind Spot
Over-the-air television viewing is more sizable and demographically attractive than most industry professionals realize - and is actually growing in popularity. The catch: nobody knows how to truly measure or account for it.
All Political Advertising Is Local
While linear local broadcast TV still commands the lion's share of political ad spend, its supremacy going forward is very much in question. We talk to the digital doyenne of one of the country’s largest station groups to find out what’s ahead for this cyclically lucrative ad category.
Caught In The Undertow
The newly proposed sports-centric vMVPD joint venture between Disney/ESPN, Fox and Warner Bros. Discovery poses some very real existential issues for local broadcasters - especially those with network affiliations.
Where Local News Is Always "On"
Local TV news hubs strive to bring disparate station streams into a curated destination-worthy experience. We talk with the first (and largest) to do it.
Mind The Gap
There is a major opportunity to creatively reinvent what local station streaming can more broadly offer viewers, far beyond today's repurposed made-for-TV newscasts.
Houston (and Cleveland, and Wichita, and. . .), We Have A Problem
Local TV station FAST channels have an ad monetization problem; here are some possible ways to fix it.
Welcome To “Proximity” - Our Take On The Future Of Local TV
Tim Hanlon introduces a new TVREV category - exclusively devoted to the future of local television.