Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.

As streaming services merge, their recommendation engines need to expand their horizons as well. Brandon Katz explains why.

Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.

As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.

Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.

New data from Parrot Analytics reveals some surprising generational differences between superhero movies.

Parrot Analytics’ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.

As streaming grows, a content mix that drives retention + acquisition is key as seen through the lens of Max’s Succession.