‘Measuring’ The Difference At Cannes This Year

Telly’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.

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Privacy And Clean Rooms Take Center Stage At CES – Again

Bob Ivins on why privacy and clean rooms are finally coming into their own this year.

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Bob Ivins on why CTV advertising can (and should) be more than just a 30 second spot.

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Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.