Political Ads Are Streaming Into America

Data from Madhive shows how CTV political advertising is already off and running in 2024.

Jeff Fagel 5/16/22 Jeff Fagel 5/16/22

The Television Industry Keeps Battling The Wrong Enemy

Every upfront season the television industry sets out to do battle with what they perceive to be the enemy—other TV industry players, CTV players in particular. Only that’s not the enemy they should be focusing on.

Jeff Fagel 4/20/22 Jeff Fagel 4/20/22

"Instagram Advertisers" Have Their Eyes Set On TV

TV advertising has a place — the thinking goes — but it’s no Instagram.

Jeff Fagel 4/1/22 Jeff Fagel 4/1/22

For CTV Ads To Succeed, Think New, Not Old

New ad tech offers new opportunities, which requires new thinking to fully capitalize.