As traditional sources of licensed programming dry up, more middle-tier media companies are creating their own shows, whether it’s the NBA’s L.A. Clippers or Sinclair Broadcast Group. They’re seeking to fill holes caused by streaming, cord-cutting, and other shifts in the TV industry.

Xperi has reshaped itself, spinning off a division focused on patents, now focused on taking its Pay TV technologies such as TiVo and TiVo+ to connected TVs, especially in international markets in Europe and Latin America.

Netflix is changing the way it pays for some stand-up comedy projects, a big change in an area where it has invested heavily. Two-year licenses will save it some money, but may also have some silver linings for comedians too.

Amazon’s first regular-season production/’cast of an NFL game featured seemingly as many promotions of its own companies and products as those of anyone else. But that’s exactly why the NFL is embracing the tech giants likely to dominate the streaming future.

Disney is considering a new Amazon Prime-style subscription that would tie together its streaming video operations with its many other products, experiences, and services. Makes sense. But what took so long?

Building a sustainable streaming-video company is a complicated business. Four executives from Vizio, Chicken Soup for the Soul Entertainment, Amagi, and TelevisaUnivisiion talked best practices and lessons learned as part of a recent event designed to help Latin American startups navigate the challenges of the streaming video industry. Among other tips: take care of your distribution partners, and get clear on which data matters to your business, especially for targeting ads and program suggestions.

It’s easy for TV shows to effectively disappear algorithms after a year or two on a streaming service. While media companies try to develop options for ‘lost’ shows, maybe it’s time to stop buying shows forever.

Amazon is promising lots of experimentation with the viewer experience when it launches its version of the NFL’s Thursday Night Football in a few weeks. Will the shift of sports to streaming service set off an explosion of experiments as leagues and media partners try to entice younger audiences to watch?

Paramount Global has seen five analysts downgrade the company’s shares in the past few weeks, despite generating $1 billion in revenue last quarter amid continuing strong subscriber growth for Paramount+. Are the analysts right to be gloomy amid a looming recession? Or are they overlooking something?

A spate of new sports TV rights deals have been announced in recent weeks at prices far higher than the deals they replaced. But how much longer can media companies keep paying those prices amid cord-cutting and audience fragmentation. And what happens when the bubble pops?

Data, and metadata, were supposed to change the TV industry. But as the industry moves online, its constituents are finding problems everywhere with data, from ad targeting to search and recommendation, to just getting useful data from partners. One idea, buy back the data distributors collect about your shows. At least then it’s a negotiation, not a hostage situation.

Disney CEO Bob Chapek got his contract extension, but Florida board meetings came as questions rise about whether his Disney+ streaming strategies are hurting box office for Lightyear and other big animated projects in the company’s pipeline.

Market fragmentation and confusion may lead to new opportunities to re-aggregate broadband, legacy TV, OTT apps, gaming and more, PwC says in a new report. That could pave the way for a cable comeback if it can solve consumer problems with billing, search and more.

Disney got out of the business of streaming Indian Premiere League games this weekend. Now when will it acknowledge how much more difficult it will be to reach its ambitious global goals for streaming subscribers? And will investors care at this point?

Apple has a chance to create a formidable partnership with the NFL to stream games on both mobile and connected TVs, plus buy a stake in NFL Media. If the company can pull it off, it could transform the streaming business.

After a bad quarter, Netflix is tearing up seemingly every crucial differentiator in how it operates compared to the rest of the streaming industry. Will the changes make it stronger and more profitable, or just like everyone else in the crowded streaming-video industry?

As Netflix casts about for ways to make more money, including a problematic exploration of an ad-supported option, Lionsgate CEO Jon Feltheimer thinks he has a better idea, packaging the three Knives Out movies in a new partnership. It would be a big change, but maybe a big help for the streaming leader.

The NewFronts digital video advertising showcase included one imposing, yet often overlooked competitor, Amazon. Its presentation featured an array of ad-supported video operations and new features that position the e-commerce giant to thrive in an ad-driven video future.

Netflix’s disastrous week is almost certainly an occasion for other media companies to reconsider their online strategies. Should they plow ahead, betting everything on the streaming future, or slow down and sustain their legacy broadcast and cable operations as long as possible?

With a muted earnings release expected Tuesday from Netflix, the drumbeat is rising for the company to consider an ad-supported tier. Can the company still be the bell cow of the streaming business?