This week’s Hot List dives into how following the money explains Amazon’s rise in TV, the growing role of data in Upfronts, and why platforms, publishers, and even baseball must adapt to win both attention and ad dollars.

Prom season, Pope news, and programmatic pitches—this spring’s NewFronts proved that everyone from Walmart to LinkedIn wants in on TV’s makeover, and even the networks are starting to dress like cross-platform influencers.

The NewFronts have shifted from showcasing digital upstarts to spotlighting TV manufacturers and their operating systems as the new power players in connected TV and advertising.

Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks. And for now, it’s working.