Skinny Bundles on the Rise: The Data You Need to Know About American Cord-Cutters

What's causing the increase in cord-cutters, and what can we learn from those customer behaviors as they stream preferred programming?

Hannah Chapple 5/9/17 Hannah Chapple 5/9/17

Understanding Online Television and Its Audience: 'The Handmaid's Tale'

By leveraging audience affinity data, it is possible to understand online TV audiences better than ever before and draw insights that can inform personalized, cross-device strategies.

Hannah Chapple 3/6/17 Hannah Chapple 3/6/17

TV Upfronts 2017: Buying and Selling TV Audiences Using Affinio Data

Hannah Chapple 11/11/16 Hannah Chapple 11/11/16

Will Breaking Bad Fans Tune Into Season 3 of Better Call Saul? Understanding TV Audiences and Fan Loyalty

Hannah Chapple 5/4/16 Hannah Chapple 5/4/16

The TV Upfronts Guide: What Brands Should Advertise to Niche TV Audiences

Hannah Chapple 4/20/16 Hannah Chapple 4/20/16

Competition Showdown: Which Medical Drama is Leading in Key Audience Segments

Hannah Chapple 4/8/16 Hannah Chapple 4/8/16

End of an Era: Using Social Data to Understand American Idol’s Dedicated Fans

Hannah Chapple 3/23/16 Hannah Chapple 3/23/16

Understanding the Fandom Behind TV’s True-Crime Shows

Hannah Chapple 3/16/16 Hannah Chapple 3/16/16

TV Ad Buying: How Mobile Gaming Apps Can Reach Their Ideal Audience

Hannah Chapple 3/2/16 Hannah Chapple 3/2/16

Using Social Data to Select The Stars of NBC’s “Hairspray Live”