Let’s say you’re a Smart TV manufacturer. You see that streaming is on its way to becoming a major form of delivery for visual media—including advertising. You’ve got plenty of opportunities for advertisers to deliver their messaging via your Smart TVs, and can offer these opportunities with a side of addressable. Naturally, you’d start to bring the selling of these opportunities in-house.

Latinx audiences use connected TV. Don't miss this opportunity to connect with them.

OTT is up, silos are down, and everyone is worried about privacy. Here's what we learned at the LA TV and Innovation Week conference.