
The Future Of Television. Dissected Daily.
Big Ten's Late October Return Should Mean Big Boost for TV
The Big Ten's return to the field in October should mean more ad impressions, more TVs tuned in and a more "normal" college football season.
VIZIO Discusses the Benefits of Direct-to-Device
Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.
Report: What are Sports Audiences Watching When They're Not Watching Sports?
TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.
MLB's New 'Film Room' Further Democratizes Sports Video
MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.
AdLedger Explains CryptoRTB
Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.
VIZIO Shares What the Future of MVPDs Look Like
What does the future hold for MVPDs? VIZIO's Adam Bergman discusses what's ahead for the industry, and VIZIO in particular.
Can Satellite TV Survive in Streaming-Centric World?
AT&T's interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives.
How is VIZIO Building Custom Experiences on its SmartCast Platform?
Customization is increasingly crucial, and VIZIO's SmartCast is building an experience around that concept. More from Katherine Pond:
How is the TV Industry Transacting on iSpot as a Currency?
iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.
Democratic National Convention: 24% of TVs Tuned Into 2020 DNC
Despite the altered format, this year's Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).
Scott Cunningham on the Future for Local Advertising Across OTT and CTV
Current growth around OTT and CTV advertising -- and especially local OTT and CTV advertising -- has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.
Progress Partners on the Effect of ATSC 3.0 on Local Media [VIDEO]
As part of our "Eyes on Local" series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media.
Brad Smith on National vs. Local Advertising [VIDEO]
Brad Smith, formerly of Videa, explains how the idea that "all media is national" may be false, especially in the current environment.
BIA Advisory Services Discusses How the OTT Market is Shifting With Regard to Local [VIDEO]
How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video.
KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO]
In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads.
Disney Says Mulan Streaming Release is 'One-Off' But Let's Wait and See There
Is "Mulan" a one-off streaming test for Disney, or the start of a lucrative, recurring model for box office subscriptions?
NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.
Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO]
MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future.
The Vertere Group Explains Advertisers' Sudden Interest in Local Audiences
Local's always possessed a significant targeting ability, as the Vertere Group's founder and CEO Tim Hanlon explains in today's "Eyes on Local" video.