MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.

Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve.

CBS's Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our "Eyes on Local" series.

What could the future of OTT attribution look like? Premion's Tom Cox explains in today's video, as part of our "Eyes on Local" focus.

Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?

How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more.

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.

As part of TV[R]EV's "On Local" video series, we're talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro.

TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what's ahead as local increases in importance.

Disney's Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars.

VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.

Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.

Inscape's Greg Hampton discusses how informed consent respects consumer privacy, and using data viewers provide to inform the best TV experience.

MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments.

Data from iSpot and Inscape shows just how much CNN surged as a result of coverage of the widespread protests against racial injustice in the U.S.

Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.

As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.

The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.

Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can't do, both now and until there's a federal law.

VIZIO's Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too).