Amazon is feeling the heat from Temu and Shein. But when are these Chinese companies going to build out big retail media networks, if they aren't already?

Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.

Costco joins the retail media frenzy with powerful new ad network.

Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.

The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.

The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.

Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.

Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.

Google's decision to postpone cookie elimination shakes the core of a burgeoning industry focused on alt-ad-tech, raising questions about the future…

Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.

Mike Shields digs into the new cookie-less “solution”, ID5.

Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.

A new report says Gen Z is watching less TV and more social media. Should streamers be worried? Mike Shields unpacks.

In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.

In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.